Make your website sell.
The purpose of a website isn’t just to look good. If you have a website, and people are visiting it consistently, why not have it sell your products or services?
Optimizing a website starts with clear messaging. Stop confusing your patients and allow them to clearly understand what problem you solve in the marketplace.
A website that sells includes:
- ONE clear call to action
- Text and messaging that alleviates your patients fears of working with you.
- Context that showcases what success looks like if a patient we’re to give you their business.
- The ONE problem you are in the marketplace to solve.
- The mission of you and your business. What’s the bigger picture?
The process overview:
✓ Complete the Storytelling Assessment.
✓ Optimize your website based on your message.
✓ Discuss which KPIs (Key Performance Indicators) you want to measure on your new website.
✓ Review the data to learn how your customers are interacting with your new website.
✓ Optimize your site one last time based on how the data reads.
✓ Have a website that sells your products or services