The video process is very simple. First we need to pick a “host(s)” to be the face of the show. Then we create buckets, or broad topics, that you want the show to be about. From there we create a video framework that each project is based off of to create some consistency throughout the series.
Lastly we create and implement a distribution, promotion, content creation plan and niche specific topics you want to cover throughout a specific time period.
how the video assets can be promoted
send out an email to your contact list each time a new video comes out. Increase contacts by creating a lead generator on your website.
in-house marketing materials
hand out a pamphlet or brochure to your customers with a QR code to your YouTube channel or other video distribution platform.
social media marketing
take clips or featured images from your video and promote them to your social media community.
Create a marketing funnel within your digital asset strategy to attract traffic and increase brand awareness to your video series SHOW.
The process overview:
✓ Select a host or hosts
✓ Select buckets or topics to talk about. Personal Trainer buckets example: nutrition, exercise, motivation techniques.
✓ Create a video framework. (10 sec intro, three main points to cover, 20 second summary with a call to action.)
✓ Create a sub topic list. Personal Trainer Example: how to gain muscle only working out three times a week.
✓ Create videos that have a consistent flow for the host and viewer based off the framework.
✓ Distribute each asset to your current community (email marketing blast).
✓ Review the data after a certain amount of time (three months) and optimize the digital assets based on what your audience engages with the most.